Please note that the Cape Town Film Mart will now take place 

7 - 9 March 2014 with the Cape Town & Winelands International

Film Festival.


The Cape Town Film Mart (4 – 6 November 2013 ) welcomes professionals from the film industry and media to attend The Cape Town Film Mart as accredited delegates.

Admittance to the Masterclasses is by accreditation and payment of a fee. Accreditation will grant you access to the Masterclasses, Networking Events and Cape Town & Winelands International Film Festival’s screenings
(tickets subject to availability for the duration of the CTFM 4 – 6 November 2013).

Film Mart Poster

Cost: R1000.00 (ZAR)
Closing date: 02/11/2013

• 1 x ticket for the opening and closing event and networking events.
• Tea & Coffee Breaks
• Lunch

Entrance into the Cape Town & Winelands International Film Festival screenings

• Access to Masterclasses and other programmes.

 CTFM registration
Cost: R 600.00 (ZAR)
Closing date: 4/11/2013
• Tea & Coffee Breaks
• Lunch
• 1 x ticket for the opening and closing event and networking events.
• Entrance into the Cape Town & Winelands International Film Festival screenings - subject to ticket availability.
• Access to Masterclasses and other programmes.

DAILY CTFM Registration
Cost: R200.00 (ZAR)
Closing date: 6/11/2013
• One day's access into the allocated sessions inclusive of lunch.
• Daily registration will not include tickets to the screening or access into the opening and closing events.


Press release for 6th Cape Town and Winelands International Film Festival and Cape Town Film Mart

Cape Town & Winelands International Film Festival, (CTWIFF) a festival celebrating the best in African and international film, has rebranded itself a
nd increased its offering to the industry.

Now in its 6th Year CTWIFF celebrates its expanded role in the film and industry with the launch of the inaugural Cape Town Filmmart (CTFM).

Our Vision:The Cape Town FilmMart is the place where South Africa and its Co-production treaty countries meet in order to acceleratefilm co-production on the continent.

Our Mission:To create a platform for South Africans, its eight co-production treaty country's producers, and the film world to meet and foster projects that become the economic drivers behind the development of new film and media, including feature film, documentary features as well as TV and TV series and TV formats. Projects with transmedia[i]and new game elements are included.

Producer / director teams are welcome to apply. Projects must have a producer and director attached.

South African projects may apply, advantaged projects are those who are looking for co-production partners or finance from one or more of the South African eight-coproduction treaty countries which are: Australia, Canada, France, Germany, Ireland, Italy, New Zealand, and United Kingdom. Eligible South African treaty countries’ projects that are looking for partners in South Africa will also be considered. The Cape TownFilmMart will also look at other African production countries’ projects but they must have a South African, or a South African treaty country producer formally attached to be considered.

Qualifying projects who accept the place in the CTFM will acknowledge their participation with a CTFM logo in their completed film’s credit reel. Subject to conditions, one economy flight to Cape Town per project and accommodation for the time of the mart will be offered.

Minimum requirements to be completed by 30 June 2013 (subject to change):

  • The submitting production company must be from South Africa or from one of its eight treaty countries: Australia, Canada, France, Germany, Ireland, Italy, New Zealand, and United Kingdom.
  • The film and media projects entered by producers includes, feature filmdocumentary features as well as TV and TV series and TV formats. One project per Production Companywill be allowed.
  • Script (finished 1st draft or pilot scriptmust be available at the time of the CTFM) – 10 pages of script and the general outline must be submitted during the application process
  • Finance plan – to include projected and actual treaty country partnership support
  • One page motivation – Why this project needs a for South African partnership (if submitting production company is from one of the eight treaty countries)
  • One page motivation – How this project could use a treaty countries partnership (if submitting production company is South African)
  • A director must be attached to project – director biography (short – 200 words, long 600 words)
  • Production company(s) history (short – 200 words, long 600 words)
  • Show reel of director or (preferred) if available sample scene from project
  • Contact details of submitting producer and main contact for the project
  • Contact details of the director


  • Projects with finance attached.
  • Projects with transmedia and new game elements.

Are you ready to walk “into the room” and pitch to a decision-maker such as an agent, financier, producer, distributor or studio executive?
Here are the top 10 pitching tips to help you in a high-stakes situation. There are 5 Do's and 5 Don'ts:
1.  Do prepare for the five stages of the meeting.  If you do not know what the five stages are, you can acquaint yourself here.
2.  Do not talk about who has been attached, was considering, or has been interested in the project.  This is equivalent to saying, “Here is a list of people who have already passed.”
3.  Do not “get down to business.”  Instead, take the time to make small-talk and get to know the decision-maker first.  Remember, business is personal.
4.  Do not “wing” your pitch.  Consider preparation techniques such as writing your pitch out by hand, pitching on video and then watching your performance, and taking a practice meeting with a friend.
5.  Do lead with genre.   Specifically, the first few words of your pitch should be something like, “This project is a (GENRE)….”
6.  Do not refer to more than three characters by name.  If other characters need to be mentioned, do so by how they relate to the main characters, e.g., Karin’s best friend, Ryan’s evil twin.
7.  Do prepare for likely questions.  Prepare answers for the most common questions in advance such as, "How did you come up with this idea?" and "What project is this most like?"  You can find out more about how to answer these questions here.
8.  Do not argue the point.  If you get a note you don’t like from a decision-maker in an initial meeting, don’t argue. Instead, just say, “Thanks, let me think about that.”
9.  Do write down the names of the decision-makers you meet.  That way, you won’t suffer the fate of, “I had a great meeting, but I can’t remember his or her name….”
10.  Do adapt to patterns of feedback.  Consider all of the notes you are receiving, look for patterns, and discover ways to improve your pitch, your project, or both.